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The best design methodologies to give the kick-off your Startup needs

One of the ways we have to improve the work routine and results within a company that is still being designed is through design methodologies that are compatible with your team and the goals of your startup.

The question is: how do we guarantee results and a healthy development of the projects that we propose for our teams? And how can we bring innovation to the day to day work, having a better performance and evolution of the company over time? This is exactly what the methodologies we present today bring to the startups, always mixing currents of thought, mechanisms and techniques to reach a new point.

From the explanation of these methodologies we hope that you can choose which, or which ones, are the best for your business and team.

Lean startup

Also known as Lean Startup, this term has taken over most of the articles and articles on innovation in the market. The eyes of those who are working with multidisciplinary teams, this methodology rescues a Japanese model of the Lean Manufacturing, developed by Toyota, in which the processes to be developed are studied to have wastes disposed of promptly, but also adding techniques of marketing, technology and team management.

Although it is more applied in technology-related companies, especially in the launch of new products, Lean Startup can be implemented in several areas and even in already consolidated companies and large, since its premise works with cyclical periods of projects that unfold in a healthy investment of material, financial and, mainly, human resources.

But what are the methodologies used in Lean Startup?

Based on three cyclic phases during the Build, Measure, and Learn project, it provides an agile solution for the client, leveraging results and minimizing any waste they may have during their development, with MVP, Pivot, and Agile interaction with clients as some of the premises that this methodology brings to be implemented in a team.

The MVP, or Minimum Viable Product.

It is your initial test instrument. It functions as a beta version of your product, made quickly, inexpensively, and delivered to customer testers as quickly as possible, so you can capture feedback for improvement. Fundamental to getting market information and validating your premises, this is one of the “Build” steps within the Lean Startup phases.

The Pivot

Soccer fans are going to kill that letter! The term is exactly what a pivot is inside the football game. That player to the ball, spinning on the axis of it to find a new opportunity to attack and score a goal for the team. Here, the technique is similar: by maintaining the foundations of the company, which is already consolidated, we seek market opportunities that fit what can be offered. The act of Pivoting a project is to pause it to maintain what has already been established and then identify market opportunities by testing services, products, and formats.

Design Thinking and Agile Development

As well known as Lean Startup, Design Thinking is something we already see being applied to companies of all sizes successfully. And this approach proves: it’s really good for anyone who wants to innovate in design methodologies with an easier and simpler process to apply.

Design Thinking is nothing more than an interactive process aimed at identifying, understanding and redefining usability issues that our users may face, working with a more humanized and innovative approach that uses design processes to bring solutions to startup teams.

While Design Thinking is viewed as a collaborative solution to problems, Agile Development is a way of working based on interactive development and continuous improvements that accompany deliveries, it is the “father” of methodologies such as Scrum and XP, results of the Agile Manifesto, which preaches values ​​such as interactivity and collaboration between developers and users, as well as the tool’s continuous adaptability.

What are the differences between Agile UX, Design Thinking and Lean Startup?

Lean Startup is a methodology created with a process of beginning, middle and end; the Agile method is a work process: it is understood that it can be applied alone or within a methodology. Design Thinking is considered neither a method nor a process, it is a way of approaching the solution of a problem.

It seems confusing, right? The tendency is for us to separate the three in different scopes, where the best way is for us to use all three as allied tools within the work of a Startup. With Design Thinking, we idealize, emphasize and define. With Lean Startup, we turn those ideas into business models. And with Agile, we propose more intelligent and interactive processes, working more agilely within our objectives.

Still not sure how to apply the methodologies your company needs?

The Man Machine is here for that. We set up a new way to work out your goals in a smart way.

Our favorite methodology today? It’s Design Sprint, which you can check everything  by clicking here.